> > Event Schedule

Event Schedule

Events take place at the Alliant Energy Center, 1919 Alliant Energy Center Way, Madison, WI 53713 USA
Tuesday, Wednesday, Thursday

Tuesday, April 20

1:00 p.m to 8:00 p.m.

Registration Center Open

6:00 p.m. to 8:00 p.m.

Alliant Energy Center Atrium

Innovation Center for U.S. Dairy Welcome Reception

The Expo begins with an excellent tasting and networking opportunity for dairy processors and industry suppliers hosted by the Innovation Center for U.S. Dairy.

Wednesday, April 21

7:00 a.m. – 6:00 p.m.

Registration Center Open

8:00 a.m. to noon

Mendota Rooms

General Session Hosted by The Innovation Center for U.S. Dairy

Innovation Center Summit: Cheese and the Sodium Challenge

Reducing salt intake has been a public health priority for decades. Currently, numerous efforts have stoked a renewed focus on sodium, including: New York sodium initiative, Institute of Medicine (IOM) committee on Sodium, and the 2010 U.S. Dietary Guidelines.

With this increased focus on sodium in the marketplace and US diet, the dairy industry needs to continue to understand and proactively address implications and opportunities.

8:00 a.m.

Welcome Remarks

8:10 a.m.

Keynote Address – The Cheese and Sodium Challenge

8:30 a.m.

Understanding current trends and marketplace landscape

Learn new consumer insights and sensory research results

9:30 a.m.

JohnsonDiversey Morning Break

9:50 a.m.
Cheese and Sodium Product Analytics

New research study highlights current sodium variance in retail cheese

10:30 a.m.

Expert Panel: Public Environment Overview and Renewed Focus on Sodium Intake

Overview and discussion on the New York sodium initiative, Institute of Medicine Committee on Sodium, the 2010 U.S. Dietary Guidelines and a United Kingdom case study

11:30 a.m.

Outcomes from an industry point of view session held in February: Cheese Industry Actions Needed for Long Term Business Growth

12:00

Q & A session

12:00 p.m. – 1:00 p.m.

Exhibit Hall D

DSM Food Specialties USA, Inc. Luncheon

12:30 p.m. – 5:00 p.m.

Exhibit Halls A, B, C

Trade Exposition

Examine and enjoy the largest Expo ever hosted by ICTE and the largest U.S exposition focused exclusively on the dairy industry.

5:00 p.m. – 7:30 p.m.

Exhibit Hall D

Chr. Hansen Reception & World Championship Cheese Contest Auction

Chr. Hansen hosts an evening of great cheeses and cheesemakers from the 28th biennial World Championship Cheese Contest. Join the largest celebration in the dairy industry and bid on gold medal cheeses to support the Contest, WCMA family of five student scholarships and WCMA’s Member Education Initiative.

Back to: Tuesday, Wednesday, Thursday

Thursday, April 22

7:30 a.m. – 6:00 p.m.

Registration Center Open

8:00 a.m. to noon

Mendota Rooms

Concurrent Session Hosted by Dairy Business Innovation Center

Why Your Label Matters: A Branding Session with the DBIC

An in-depth look at marketing through cheese labels, labeling terms and retail branding. Learn how your cheese label can best express your branding message and what consumers are seeking when making purchases in the dairy case.

8:30 a.m.

Welcome Remarks

8:40 a.m.

Completed Results from a three-year labeling terms research project

Data from nine consumer focus groups
Input from 73 manufacturers, 11 retailers, and 89 industry professionals

9:30 a.m.

Most effective Labeling Terms and Projected Label Trends

10:00 a.m.

Johnson Diversey Morning Break

10:30 a.m.

Exclusive Cheese Labeling Video Footage Featuring Consumer Focus Groups, Retailers and Distributors

11:15 a.m.

Case studies: “Before & After” Assessment of Current Industry Labels

Tips for crafting a great label & an overview of the DBIC labeling program

Noon

Adjourn

8:30 a.m. to noon

Mendota Rooms

Concurrent Session Hosted by Wisconsin Center for Dairy Research, Wisconsin Cheese Makers Association, Wisconsin Milk Marketing Board

Technology Insights: Cheese, Ingredients and Effluent Challenges

This session begins with a key challenge for dairy processors: enhanced state and federal interest in effluent limits for dairy plant discharges to surface and ground waters. Next, Wisconsin’s Center for Dairy Research brings its applied expertise to meeting the reduced sodium challenge.

8:30 a.m.

Welcome Remarks

8:40 a.m.

U.S. EPA/Wisconsin Activity on Dairy Plant Effluent Limits

Speaker: Wisconsin Department of Natural Resources (invited)

9:00 a.m.
Facing Strict Water Quality Standards for Phosphorus: A Cost Analysis

Speaker: Henry Probst, partner, Probst Group, Pewaukee, WI

9:30 a.m.

JohnsonDiversey Morning Break

10:00 a.m.

CDR Update: Applied Research in Reduced Sodium Cheese and Dairy Ingredients

Making a Reduced Sodium Cheese
Risk Factors Related to Reducing Sodium
Using Dairy Ingredients to Reduce Sodium in Foods

11:30 a.m.

Ask the Experts: CDR Panel Q&A with Industry

Noon

Adjourn

12:00 p.m. – 1:00 p.m.

Exhibit Hall D

Danisco Luncheon & Industry Achievements Program

Join Danisco for a complimentary luncheon and celebrate honorees of WCMA’s Distinguished Service Award and the inaugural graduates from WCMA’s Management Skills for Dairy Professionals Certificate Program.

12:30 p.m. – 4:00 p.m.

Exhibit Halls A, B, C

Trade Exposition

The final day of the largest Expo ever hosted by ICTE and the largest U.S exposition focused exclusively on dairy processing.

5:00 p.m. – 6:00 p.m.

Alliant Energy Center Atrium

Cargill World Champions Reception

Cargill hosts as cheesemakers and buttermakers from around the world kick off an evening to remember. Join the celebration of medalists from the 2010 World Championship Cheese Contest.

6:00 p.m. – 8:30 p.m.

Exhibit Hall D

World Champions Awards Banquet

An evening devoted to dedication to craft. You are invited as cheesemakers and buttermakers from around the world accept their honors from the world’s largest dairy competition.

8:30 p.m. – 11:00 p.m.

Luedtke’s Coliseum Banquet Room